As your ecommerce business grows, tapping into new regions can unlock tremendous opportunities. But managing multiple, separate stores for each country or market can be both time-consuming and expensive. Shopify Markets simplifies this process by letting you sell globally from a single store—without sacrificing the localized experiences that drive customer loyalty. In this post, we’ll cover what Shopify Markets is, why you should consider using it, and how Faslet fully supports Shopify Markets’ powerful features, including custom product catalogs per market.
Shopify Markets is a solution designed to help merchants sell internationally by consolidating all their global efforts into one Shopify store. It provides everything you need to tailor your storefront to different countries or regions, allowing you to:
Instead of juggling multiple Shopify accounts, you can manage everything from a single admin dashboard—ideal for businesses looking to expand globally without the overhead.
Localized Language and Currency
Easily present your store in local languages and display prices in the appropriate currency, which helps build trust and reduce friction at checkout.
Tailored Shipping and Tax Settings
Different markets require different shipping fees, delivery times, and tax regulations. Shopify Markets simplifies these complexities so you can focus on delighting your customers.
Custom Product Catalogs
One of the biggest perks of Shopify Markets is the ability to create unique product catalogs per region. This means you can adjust your product selection or even your branding message to suit local tastes and regulations, all within the same store.
Optimized SEO
Multiple stores can split your SEO efforts and dilute your domain authority. With Shopify Markets, you maintain a consolidated domain strategy and boost your overall search rankings.
Streamlined Analytics
Having one store that serves multiple regions means all your sales and customer data is in a single place, allowing for clearer insights and easier decision-making.
Simplicity
Managing one store is far easier than juggling separate logins, inventories, and product catalogs.
Reduced Overheads
Subscriptions, app installations, and development costs multiply with each additional store. With Shopify Markets, you only pay for and maintain one.
Improved SEO and Domain Authority
A single domain strategy helps you rank better in search engines, while multiple domains can dilute your SEO efforts.
Holistic Insights
Consolidated analytics let you see trends and performance across all regions at once, making it easier to plan marketing strategies and optimize inventory.
Consistent Customer Experience
A centralized store ensures every visitor experiences your brand in a cohesive way, with localized elements to make them feel right at home.
At Faslet, our mission is to ensure every customer always orders the right size in one go, providing a convenient shopping experience. We reduce returns, boost conversion, and create smiles for shoppers, retailers, and the environment. To support this mission, we've designed our integration to fully leverage Shopify Markets’ capabilities, including custom product catalogs and market-specific configurations.
Connect Multiple Shop IDs
Our documentation explains how to connect different shop IDs per market, so you can tailor language, product selection, and fit settings for each region.
Automated Language Detection
Faslet automatically identifies your customer's browser language, ensuring size and fit recommendations are presented in the correct language.
Localized Product Feeds
Because Faslet allows you to connect a different shop ID per market, you can provide different product feeds to each Faslet store, ensuring the correct catalog is indexed.
Consistent Branding
Faslet’s widget can be customized to align with your store’s aesthetics. Whether your customer is shopping in the U.S., Germany, or Japan, they’ll see consistent branding that feels local to them.
Easy Setup
Our step-by-step docs walk you through enabling Faslet with Shopify Markets in just a few clicks, so you can go global fast—with zero fuss.
Shopify Markets is a game-changer for ecommerce merchants who want to explore international growth without the complexity of managing multiple storefronts. By consolidating admin tasks and enabling localized storefronts—from language and currency to custom product catalogs—it saves you time and money while elevating your brand worldwide.
Coupled with Faslet’s support for different shop IDs per market, you can deliver a personalized, localized shopping experience that reduces returns and boosts customer satisfaction. Ready to scale your business globally? Dive into Shopify Markets and let Faslet handle the details of personalized fit recommendations for every region.
Want to learn more about setting up Faslet for Shopify Markets?
Check out our detailed documentation to get started today.