Welcome to Faslet Cases
Faslet is partner of various leading brands. To reflect the successes of our size recommendation widget and good relationships with our partners, we regularly write business cases. Find out what we have done for our partners & how we can do the same for you!
Nølson x Faslet
Nølson is a leading brand specializing in menswear, founded in 2016. Their mission is to develop fine, traditional, handmade shirts with a Scandinavian modern twist at an affordable price. With this in mind, they have created the perfect shirt for the creators of this generation. All of the products are handmade with care and love in the NØLSON atelier. Their mission is to therefore make quality affordable.
Nølson has a physical shop in Amsterdam, but also a webshop with great success. Especially during the pandemic, when all the physical shops were closed. To make sure they could improve the online customer experience and increase their conversion, they were looking for someone to partner with. Faslet turned out to be the perfect match, as we could not only help them with that, but also help them to create a more sustainable business by reducing the number of returns. Win-win.
Faslet offers an optimized shopping experience for your customers. A sustainable, innovative solution that will benefit your fashion brand’s strategy and profits. Our core mission is to ensure that every customer always orders the right size in one go. During the month of January, we looked closely at the effects of the Faslet tool on the users of the website. We could see a clear difference between the Faslet users and non Faslet users. We would like to address these notable differences through this business case.
When comparing Faslet users to non-Faslet users, you can see a significant growth of 314%* in the conversion rate, which is the number of visitors that completes a transaction and the average order value, the average amount a customer spends on an order, increased with 14%.
“Due to Covid-19 people are shopping more online and as a result of that Rain Couture received more size and fit-related queries. It was clear that our customers needed more online support than our static size chart to find the right fit online” – Daphne Gerritsen, owner
Dedicated to innovation and progress, Rain Couture decided to implement Faslet’s Size Me Up solution. Their goal was to offer their customers an optimized online shopping experience, with personal size recommendations on all of their products.
Rain Couture found that the Size Me Up widget was a very welcoming addition to their webshop. Being quick and easy to use, the size recommendation widget was often consulted before purchasing. It took away any insecurities that customers may have regarding the size. After implementing the Size Me Up widget, Rain Couture experienced an increase in conversion rate, average order value (AOV), and net sales.
When comparing Faslet users to non-Faslet users, we noticed an impressive 3X higher add-to-cart percentage, 3,5% increase of the average order value across 100o users.