DAKA’s Success: Boosting Conversion and Reducing Returns with Faslet​​

Introduction

In this case study, we examine how Faslet’s smart sizing technology, implemented by their agency KEGA, helped DAKA achieve significant improvements in conversion rates and returns. Through an A/B test, we assessed the impact of offering size advice to online shoppers, comparing groups with and without the Faslet button.

About DAKA

DAKA is a renowned retailer with 17 stores across the Netherlands that offers a wide range of high-quality sports and outdoor products. With a focus on providing exceptional customer service and expert advice, DAKA aims to enhance the online shopping experience for its customers. Ensuring that customers find the right fit is crucial to their commitment to customer satisfaction.

The challenge

DAKA, like many online retailers, faced high return rates due to sizing issues. These returns not only increased operational costs but also affected customer satisfaction and loyalty. DAKA sought to reduce returns and provide a superior shopping experience by integrating smart sizing into their e-commerce platform.

Solution

Over a two-month period, we conducted an A/B test with DAKA to measure the impact of Faslet’s sizing solution. The test split online shoppers into two groups: Group A saw the Faslet size recommendation button, while Group B did not. The aim was to measure the impact on return rates and conversion, particularly concerning sizing accuracy. 

Results

Increase in Conversion: DAKA saw a 5.70% increase in conversion rates among shoppers who used Faslet’s smart sizing tool, indicating a boost in customer confidence and purchasing behavior.

Reduction in Return Rates: The implementation of Faslet’s sizing solution led to a 10.38% reduction in returns. This decrease signifies a direct improvement in customer satisfaction and fit accuracy.

Conclusion

The data confirms that Faslet’s smart sizing tool significantly enhanced DAKA’s online shopping experience, reducing returns and boosting sales.