Encouraging Conscious Shopping Through Size Impact Reminder

Introduction

In this case study, we explore how Faslet’s technology helped Rino & Pelle reduce multi-size orders and support more intentional shopping behavior. By activating the Size Impact Reminder (SIR), the brand guided online shoppers toward more confident size decisions, ultimately reducing avoidable returns while aligning with their sustainability goals.

About Rino & Pelle

Founded in the Netherlands in 1987, Rino & Pelle is a Dutch fashion brand known for its luxurious yet accessible outerwear and wardrobe staples. The brand merges classic elegance with contemporary design, offering seasonal collections that emphasize craftsmanship, comfort, and versatility. With a strong presence across Europe and representation through international agents and online retail platforms, Rino & Pelle continues to expand its reach while maintaining a conscious, quality-first approach to fashion.

The challenge

Multi size ordering remains a common behavior in fashion e-commerce. When shoppers add the same item in different sizes to their cart, it drives up return volumes, increases operational effort, and adds environmental strain.

Rino & Pelle, a brand known for timeless design and conscious fashion, values both craftsmanship and sustainability. They sought a solution that would reduce unnecessary returns and support more intentional shopping without compromising the customer experience.

Solution

In October 2024, Rino & Pelle implemented the Faslet Size Impact Reminder (SIR), a smart feature that activates a subtle, timely notification when a shopper adds multiple sizes of the same item to their basket.

The message alerts the customer that a different size of the item is already in their cart and encourages them to use the size recommendation tool for a more confident and personalized sizing choice. SIR is designed to be non-intrusive, fully aligned with the brand’s identity, and seamlessly integrated into the shopping journey to support better decision making at a critical moment.

Results

Since activating SIR, Rino & Pelle achieved a 14% reduction in multi size orders. This reflects a clear behavioral shift driven by a simple, well timed nudge.

This improvement directly supports operational efficiency by reducing avoidable returns and easing pressure on fulfillment workflows. SIR activation correlated with a meaningful and sustained drop in multi size ordering behavior. By guiding customers toward more confident size decisions, Rino & Pelle has reinforced their brand values while reducing environmental impact.