Although the fashion industry has recently made many positive and progressive changes regarding...
Challenges e-commerce managers face
While building your business, things don’t always run smoothly. Have you just got your company on the right track, along comes the biggest storm of all time, which is Covid-19, with new challenges that the e-commerce managers have to face.
It’s no secret that many retailers took a big hit from the pandemic. And while this was tough on all entrepreneurs, it has also provided a fascinating shift, which is the shift from offline retail to online retail. A happy mistake, wouldn’t you say?
“We’ve seen two years’ worth of digital transformation in two months. From remote teamwork and learning to sales and customer service, to critical cloud infrastructure and security, we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything.”, Satya Nadella, CEO of Microsoft, said.
Besides that, we can’t ignore the fact that the growth of e-commerce and the rise in smartphone usage are contributing enormously to this shift.
But what are some challenges e-commerce managers still face?
Research by The Wall Street Journal shows that 70% of the people always shop at the same few stores. Mainly because the trust is good, for example when brands make the customer experience a priority by offering size advice, such as Faslet, they want to be sure that customers always get the right size and return to your webshop more often.
You and I are guilty of shopping at the same few stores too. Unfortunately, this doesn’t give newly emerging brands much of a chance to be seen.
Regardless, there are a few things you can do to be seen as a newcomer in the online retail world.
First of all, it is important to get people to your online shop. Use social media or social commerce for this. Especially since there are 5.2 billion internet users worldwide, all of whom you can access with the right tools.
It improves customer engagement, ensures growth in your audience and the AOV, helps with customer insight and you appear higher in search engines.
Especially the last one is very crucial to drive more traffic to your website. E-commerce managers need to focus on reaching the SERPs (Search Engine Result Pages). By using the right keywords, the SEO is boosted, but for this the organic content must be renewed and increased.
Create trust with crowdsourcing.
Suppose you offer a product or service that you believe in 100%, but the audience you want to reach is only 50% in favor of your idea. Now what? Crowdsourcing!
With crowdsourcing, you leverage consumer goodwill to drive various areas of the business.
As a company, it is important to listen to the needs and wants of the customer before offering a product or service. Involving consumers in your company’s developments creates tremendous trust, loyalty and growth.
Besided, Customer is king!
To go further into the part of trust you want to create by engaging customers, it’s also important not to break that trust. From the first step to check-out and also afterwards, so that customers keep coming back, it is important to ensure safety on your website.
Especially at the last stage, which is check-out, many customers quickly drop out because they don’t trust, for example the payment system.
Security certificates provide customers with more security, so they will be more likely to complete a transaction. Not only at the payment stage, but throughout the entire shopping process, the customer would like her or his data to be in good hands.
Here at Faslet, security is one of our priorities. Since we work with our own cloud infrastructure, this is not and never will be an issue. However, to give our customers that extra bit of security, we also have an SSL Certificate.